David Fincher’s ‘The Social Network’

An entire 20 minutes is a long time to search for something on the internet.  Especially when one is so used to locating answers immediately.  If anyone else was agitated enough about the superb song choice (and cover) on The Social Network’s new trailer, I believe it is Scala’s version of Creep.  Stirring stuff.

Update:  I haven’t been able to stop listening to this track; and the more I listen to it, Fincher’s choice of song reveals deeper levels of meaning.

Surveillance studies holds the notion of a ‘function creep’.  This is when one presents personal information to a specific organisation for a specific purpose; saying whether you are a vegetarian to the airline company, for instance, so they can give you a meal to your tastes, or a DNA swab for the purposes of a criminal investigation.  These pieces of data can then be used by that company, or sold on to other companys, for alternative uses.  That an airline knows you are a vegetarian could result in Quorn emails littering one’s inbox, or, rather more extremely, the DNA sample could prevent one from purchasing cheaper life insurance – having revealed some genetic default that will make you an investment risk further on in life.  One’s personal details gather a ‘function creep’ in this way.

With so much information offered to Facebook in an almost dizzying struggle for an online presence, The Social Network trailer’s use of ‘Creep’ steeps its images in a paranoid gloss; the girls of Scala’s choir make the English words they whisper strange and unknowable, an off-screen presence that will forever be beyond one’s peripherals.  For privacy is no longer tangible in a world accelerated by technology and mediated by surveillance.


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